Download The
State of Outbound

8 million cold emails. 5.25 million prospects. 8 weeks. What the data actually says about reply rates, follow-ups, mailbox providers, and the quiet collapse of spray-and-pray.

    100% free. The Q2 2026 benchmark cold email teams are measuring against.

    Half your replies
    are robots

    48% of replies across every provider are out-of-office bots. The real human reply rate sits near 0.6%. If you're celebrating 1%, assume half is machines.

    Volume
    stopped working

    Sends tripled over 8 weeks. Replies didn't follow. The best week for replies was one of the lowest-volume weeks. The "send more" lever is worn out.

    The lanes
    that actually win

    Google and Azure nearly doubled Outlook. One email plus three follow-ups captures almost every reply. Monday/Friday/Saturday beat midweek. Six data-backed moves inside.